Considering the first edition of this book went out at the end of June, I'm a little behind the times. But I ain't exactly CNN here, folks.
This is the deal: A small publishing company in Argentina created a new type of ink (that resembles something Dan Aykroyd got hosed down with in Ghostbusters 2). The ink reacts to air and light exposure (hence the reason this book is sold in an over-sized condom packet), essentially giving you a two month deadline to read the book . . . before you can't anymore.
|HOW WILL I KNOW WHAT HAPPENED? Source|
At first glance, I was like, "giiiiiiiiiiiiiiiiiiimmiiiiiiiiiiiiiiiiiiiiiiick."
Now I'm like, "yeah, still a gimmick, but with fewer vowels." The decrease in the number of vowels means that I don't think it's as much bullshit as I originally did.
While the book reminds me, for some reason, of those rubbery toys you put in water that GROW UP TO 10 TIMES THEIR ORIGINAL SIZE, I both understand and respect the message the company is trying to convey . . . with a gimmick.
|I see a trip to the Dollar Tree in my future. Source|
By the time you finally get around to reading Newbie McBrilliant Newberson's freshman piece of genius, Newbie could be back to hawking used Nissans at Big Bob's Bargain Car Basement (let's not focus on the logistics of putting cars in a basement). No one ever read Newbie's book/short story collection/commercialism-and-cars-based poetry until it was too late. No second book deal for Newbie, and no sophomore piece of genius for you.
|What doth I have to do to get thee into yonder 2002 Maxima? Source|
|SEE? It makes everything more fancy! Source|
My issue, and one of the issues I've seen others mention, is that readers like to re-read good books. (If they're not good books, I ship them off to Half Price, and recycle my new-found wealth right back into the clearance section.) But with this book, all that's left after reading it is a cover full of blank pages. Did you like those stories? Well I hope for your sake that the authors have or will put out ACTUAL books . . . that or you have an eidetic memory. Plus, if you're the "I loan books I like to my friends" type, you (and your friends) are shit out of luck.
|Back to checking out books with questionable stains from the library Source|
And speaking of Kindles, self-eBook publishing is becoming a major thing now, and I think that might be a better way for a fledgling author to get a shot. Gimmicks, by their nature, don't last, and I'd want to hitch my wagon to a train that would be around for a long time.
|Oh Gak, we hardly knew ye. Source|